Fixpert

Sugar pie honey bunch…you know that I love you. I can’t help myse-e-elf, it’s Duncan Hines and nobody else. Doo doo doo-doo.

This post is about much more than just Duncan Hines. It’s about the rampant co-opting of classic songs for commercial use.

We’re rolling back the prices, all over the place, so…put on a happy face

Ok, maybe that was never a song I used to rock out to, but still — it saddens me that I can’t seem to find the original words in my head anymore. I think Motown was particularly hard-hit by this phenomenon, and lately it seems that classic rock has invaded the American car commercials. I guess they’re trying to “get the lead out” of their sinking industry, he he he.

I miss the days of jingles written just for a product:

Z-z-z-zips! Zips are a lot of fun, what you do in Zips almost can’t be done.

…that’s freakin’ timeless. I’m particularly bothered by the 25 second commercial that aims to turbo-manipulate: to quickly get in, tug at the heart-strings, and get out. If a Mylanta ad can bring you to your knees in a few seconds, I think your problems go beyond heartburn. More on that later. Peace out.