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Archive for November, 2005

Got a Cold? Netflix and NyQuil

Wednesday, November 2nd, 2005

I’ve been out of commission for a little while due to some Autumn Crud that is circulating here in beautiful Virginia. This bug was perfectly timed though, as I had just set up my first ever Netflix account. What could be better than feeling under the weather and having two DVDs of your choice delivered right to your door! Charlottesville now has a local distribution center for Netflix, so turnaround time is usually 1-2 days. It’s incredible really, I’m feeling pretty spoiled.

This cold and Netflix business also coincides with me doing a lot more research on this Long Tail theory that was originally written up in Wired last October. I gave a presentation to my company on Web 2.0 last Friday, and touched on the Long Tail using Netflix as an example. I’ll do a detailed write-up on that presentation in the coming days. Rather than Powerpoint or Keynote, I used a specially-made delicious account as the center piece for my talk. More on that soon!

Crutchfield Advisor (CSS) Redesign Launched

Tuesday, November 8th, 2005

I’m so excited, last night we launched a completely redesigned and recoded version of Crutchfield Advisor.

Screenshot of new Advisor

This site is the “sister site” of Crutchfield.com. It’s an editorial site that is loaded with tons of useful content. There are articles like How to Choose a Digital Camera, product reviews like the latest look at the SIRIUS Starmate, and some really helpful instructional installation videos. This site is really the heart and soul of what distinguishes Crutchfield as one of the best online retailers out there. It’s also an important site for bolstering Crutchfield.com’s business because consumer electronics can be complex and confusing (not to mention expensive), so Advisor aims to educate and instill confidence in our customers.

Web Standards, Yipee!
As the Art Director, I really take a lot of pride in this site. That’s why I’m tickled that we just recoded the site to Web Standards, stripping out all of those ugly nested tables, and getting down to clean semantic markup. The project had started about six months ago, my team — at the time that was just one intern and myself — was transitioning from one boss to another and found ourselves with a bit of down time as things settled. Tim the intern and I sprang into action and quickly began an effort to recode the foundation of the site. We didn’t have huge visual redesign plans at that point, we just wanted clean markup to use as a starting point. We only got a few days into it until our attention was required elsewhere (the Crutchfield.com redesign), and the project sat there until about a month ago when another opportunity arose.

Learning from Jason Fried
Tim is away at college now (we miss you Tim!) but Baron from IT stepped in and wielded his judo-coding-CHOP onto this spaghetti nest of a web site. It’s interesting because, like many of you, I too enjoyed the podcast of Jason Fried’s presentation about creating Basecamp. One major theme in there was working on the product as though it were in perpetual beta mode. This means, get it out there, get it live, make tweaks, fixes and enhancements live after it’s out. What a great theme to have in the back of my head during this Advisor redesign. If I had waited until Advisor was perfect in my mind before releasing, it would never have happened. We just had to get something out there, make sure it was an improvement over the previous site, and now that it’s live we can continue to make improvements and add polish (there are still a few tables buried here and there that I can’t wait to zap).

Another good lesson from Jason’s podcast was the advantage of working with a small team. There were never more than two people working on this redesign. It was either Tim and I or later on, Baron and I — and that’s it! And I was shocked at how much two people can accomplish when given the freedom and authority to go all out. It was so refreshing. It demonstrated how much time gets lost to the decision-making process in larger team environments.

About Freedom and Authority
Ok, ok, I should clarify. In the last paragraph, I made it sound like we were handed the reigns and told “go for it!” I should explain that this entire redesign was a bit of a covert operation. It was at the bottom of my list of projects as far as prioritization was concerned, so most of the work had to be done after hours and on the weekends because it was not widely “blessed”. We really had to be low key, eventhough we knew what we were doing would be beneficial for the customers and the business.

Some Highlights
Here are some of the new things that we just rolled out:

  • New look and feel
  • Clean standards compliant code
  • Prominent linkage to our RSS feed
  • Modularized sidebar components coded more efficiently on the backend
  • Print.css stylesheet

Big thanks to Tim and Baron, this never would have happened without you guys.

Handy Firefox Extensions for Debugging

Thursday, November 10th, 2005

(This is an email that I wrote to my pals in the IT department this morning, and I thought it might be useful to share with you.)

Screenshot of HTML Validate extension in action

You may already have them but these are three helpful extensions in Mozilla that I use every day for debugging. Just click “install” and when you restart Mozilla these new tools will be available.

Colorzilla

It’s intended use is for picking up hex colors off the page, but you can click on the little eyedropper icon in the lower left corner of your browser and use it to hover over elements on the page - look at the bottom of your browser window as you do this and you’ll see it’s displaying the element that you’re over. For example, it might say “p.special_offers”. If you have mysterious white space, hover over it with this tool to figure out where it’s coming from.

HTML Validator

This will put a tiny icon in the lower right hand corner of your browser window. If the code on the page validates, you will see a satisfying green check mark. If there are errors you’ll see a small red “X” and a message that says how many warnings and errors are on your page. Double click on it and it will pull up the page source with the list of errors highlighted in the code.

Web Developer

Most useful extension ever! You can edit CSS live on the page and watch how your changes effect the page instantly. You can outline table cells, or any other element on the page.

Hacky Sack Club and Seasonal Affective Disorder

Monday, November 28th, 2005

A couple weeks ago, I had a brief conversation with a friend of mine at work, Danae. We were leaving work around 6pm and it was already dark outside — and bitter cold. We groaned about the long, dark winter ahead. In Virginia, once it’s daylight savings and the cold weather sets in, you’re buckling down for about 5 months of no sunshine and brutal cold. Some of you are laughing at me because maybe you live in the NorthEast US, where it is much colder. But, the mountains of SouthWest Virginia bring winds and temperatures in the teens to twenties through much of the winter. I realize it could be worse, but let’s be clear — this is no tropical paradise.

Anywhoo! Danae and I joked about Seasonal Affective Disorder (aptly shortened to SAD). While I do not want to minimize the crushing effect that this disorder has on many people, I have a theory that it is not as much a disorder as it is an effect of the environment that these people are in. I believe that sunshine is essential to our health and mental well-being. From doing a bit of research, I discovered that Vitamin D from sunlight stimulates the body’s production of serotonin. The chemical serotonin is closely linked with feelings of well-being, it’s a “feel good” chemical that the body produces as a reward mechanism to encourage good behavior such as love. Many anti-depressants also produce additional serotonin in the body. Sunlight essentially has anti-depressant property.

Another important chemical in this story is melatonin. Melatonin is the chemical in your body that regulates your sleep cycles. It also has been linked to feelings of depression. Melatonin production in your body increases when you are exposed to darkness. That’s why many people tend to sleep more during the winter.

Between the lack of serotonin production due to limited exposure to sunlight, and the increased levels of melatonin, it’s easy to see why many people tend to become depressed during the winter months. I personally do not see much, if any, sun during the winter. I arrive at work before the sun comes up, there is little sunlight in my work area, and I leave work after the sun has gone down. This is just not healthy!

I decided to take matters into my own hands. How can I get some sunshine during the winter months? That’s when I decided to start the Crutchfield Hacky Sack Club. For those who don’t know, a hacky sack is a little woven bean bag (also called “footbag”) about the size of a plum. A group of people get together and stand in a circle and — using movements that are very similar to juggling a soccer ball — keep the hacky sack in the air without using their hands. It takes a little while to get the hang of it, but once you’ve got some basic movements down it’s a really fun way to pass the time and get some sunshine!

Hacky sack is also a great way to meet people and make friends. In the same way that smokers might use borrowing a lighter as an excuse to talk to someone they don’t know, a stranger entering into a hacky sack group is perfectly acceptable and appreciated. It’s also pretty mindless and stress-free, so it’s really a perfect activity for lunchtime during a busy workday.

After this idea came to me, I quickly chatted with Human Resources, who gave me the green light. I designed and printed out flyers and put them up all over the building. Now, once a week during lunchtime, we meet in the grass behind our building and get an hour of fun, sunshine, and exercise! Battle Seasonal Affective Disorder, start your own Hacky Sack club!

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